Friday, March 14, 2025
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Interview with Andreas Bischoff – TES Conferences

Andreas and Walter host the legendary TES Conferences twice a year and have become true icons of the European adult industry. We had the exclusive opportunity to sit down with Andreas for an interview.

What year was the first TES and where was it held?

The first TES Affiliate Conference was held in June 2009 in Barcelona. Back then still under the name “The Barcelona Summit”.

What growth has the event seen since it started?

The TES Affiliate Conferences have always had a very steady and stable growth. We started in 2009 with less than 300 attendees and since then we have managed to add an approximately 100 new attendees every 6 months. We are now on our way back to pre-COVID heights of over 2,000 attendees per conference., making us one of the largest affiliate conferences held in Europe.

Why did you decide to create the event?

Back in 2009 really pan-European affiliate conferences did not exist as we know them today. There were affiliate conferences in various European countries, but usually they would focus just on their very own domestic market. There was an affiliate meetup in London which was mainly targeted towards the UK market, then there was an affiliate conference which was mainly held in German for the German speaking markets, etc. The same happened back then in various countries, but a conference that brought together attendees from all the European countries, as the TES Affiliate Conferences do today, did not exist back in 2009.

Therefore “Europe” was a “market niche” back in the day that no one took care of. That is when we decided to launch the first real pan-European affiliate conference back then in June 2009. Since then many, many other affiliate conferences have followed in our footsteps and by now there is a large variety of pan-European affiliate conferences that attendees can pick and choose from, one of which we are.

How has the event expanded in terms of the different verticals attending?

When we started the TES Affiliate Conferences most attendees would come from the “Adult Online Entertainment” vertical. But over the years we have managed to add more and more other verticals to the mix, to the point that we are by now also the largest conference for the global Online Dating Industry. Apart from that we see more and more attendees joining us from the Cryptocurrency, iGaming, iGambling, Nutraceuticals, and other Internet verticals. So that by now our attendees are quite a mixed group working in a large variety of Internet verticals.

How tough was 2020 through 2021 with covid and its aftereffects?

2020 and 2021 were of course tough on everyone. And especially the in-person event industry. One of the few industries that had a – short-term – benefit from the whole Covid-situation were the providers of virtual conference platforms. But now that things are back to normal, nobody really gets excited about virtual conferences any longer. It is just not the same to stare at people on a laptop screen then having a drink with them.

For ourselves the damage to the company because of Covid was luckily limited. First we got lucky, and we still managed to get a conference done in February 2020, right before everything basically shut down in March 2020. With that we at least managed to not lose money in 2020.
In 2021, we kept on testing the waters if and when and in which format it was safe to produce a conference again. In the summer of 2021 we found the solution by hosting an outdoor conference situated in a tropical garden. With this we were able to minimize the Covid-risk to a maximum (later our attendees then decided to go into town to party on their own – but that is a different story). Also that conference was hybrid, meaning that there was also a virtual part to it. Something that I hope we will never have to repeat.

Last but not least, if you know Walter and me, we are pretty basic people that do not need a very luxurious lifestyle. Therefore our “war chest” was pretty well filled when Covid started in 2020, and we would have survived Covid a couple more years without having to consider closing the company. Probably a very rare situation in the global events industry.

Do you have a favourite venue and/or country for the event?

Not really. I am happy when I see our guests having a nice and productive time. It is very obvious that people love our events in Prague. But people also loved our events in Budapest, Barcelona, Sitges and Cascais. Usually my favorite event is always the last one, since every time we are, due to the enormous support which we receive from the global online industry, in the position to make our events a little bit nicer than before. Therefore the last event is usually the one that I refer to as our best one. I hope the same will hold true for Seville in March 2025. But, we have all our bases covered, so it should be another good one in March in Seville. 🙂

There is a buzz about the next event in Seville, why Seville and what can we expect from this event?

Well, basically our conference hotel in Cascais informed us at short notice that they were going through some renovation work in 2025 and 2026 and that therefore they could not host our group. Then Walter and I had to find a new venue at short notice. But we got lucky, and we found not just one, but two great new venues for our conferences: The Barcelo Sevilla Renacimiento in Seville for March 2025 and the Hard Rock Hotel in Marbella for March 2026.
Seville was a tip by a personal friend of Walter and me who runs an organization for event managers, and who thought that the Barcelo Sevilla Renacimiento would be a perfect fit for our group – and he was right.

What is the main method of attracting businesses and individuals to the events?

The TES Affiliate Conferences have always mainly relied on “word-of-mouth advertising” done by former attendees. As already mentioned, we started out with some 300 attendees in 2009. Then those 300 attendees brought in 100 of their industry friends, then we were already 400. Then those 400 decided to bring in another 100 attendees, for a total of 500. And this has been going on like that for the past 15 years. Until recently we spent next to nothing on paid advertising for our conferences. Now that things are going well for us, we decided to finally also re-invest a part of our company’s income into paid advertising in order to attract an even larger and even more diversified crowd of attendees to our TES Affiliate Conferences. But this has happened, as mentioned before, only very recently.

Do you have a favourite town or country where you can relax and wind down from the busy year before launching into the next event planning and management?

As a single dad my traveling days are numbered. But luckily Walter and I live with Malaga in a place where others go on holiday. So, basically every day is little mini-holiday for us as soon as work is done 🙂

How do you come up with new ideas for sponsorship and sales?

Usually we look and we listen to our clients if something is missing/needed at our conferences that we are not yet providing. And that we then turn into a sponsorship. For example, people kept on inquiring about how to get from the airport to the event hotel, so we created an airport shuttle bus sponsorship. Then people were looking for food at our conferences, so we started to offer a lunch sponsorship. Then people did not find a place where to charge their mobile phones safely. So, we created a mobile charging station sponsorship, etc., etc. We try to not just “invent” useless sponsorships just to take people’s money, but rather have new sponsorships fill a real void, a real need at our conferences.

About the Event’s Growth and Vision

What inspired you to start the European Summit, and how has it evolved over the years?

Walter and Andreas - TES Conferences Back in 2009 really pan-European affiliate conferences did not exist as we know them today. There were affiliate conferences in various European countries, but usually they would focus just on their very own domestic market.
There was an affiliate meetup in London which was mainly targeted towards the UK market, then there was an affiliate conference which was mainly held in German for the German speaking markets, etc. The same happened back then in various countries, but a conference that brought together attendees from all the European countries, as the TES Affiliate Conferences do today, did not exist back in 2009.

Therefore “Europe” was a “market niche” back in the day that no one took care of. That is when we decided to launch the first real pan-European affiliate conference back then in June 2009.
Since then many, many other affiliate conferences have followed in our footsteps and by now there is a large variety of pan-European affiliate conferences that attendees can pick and choose from, one of which we are.

Well, the TES Affiliate Conferences have always had a very steady and stable growth. We started in 2009 with some 300 attendees and since then we have managed to add an approximately 100 new attendees every 6 months. Which brings us to a current attendee number of some 1.500-2.000 attendees per TES Affiliate Conference, making us one of the largest affiliate conferences held in Europe.
When we started the TES Affiliate Conferences most attendees would come from the “Adult Online Entertainment” vertical.
But over the years we have managed to add more and more other verticals to the mix, to the point that we are by now also the largest conference for the global Online Dating Industry. Apart from that we see more and more attendees joining us from the Cryptocurrency, iGaming, iGambling, Nutraceuticals, and other Internet verticals. So that by now our attendees are quite a mixed group working in a large variety of Internet verticals.

What sets the European Summit apart from other affiliate industry events?

The TES Affiliate Conferences are definitely more personal. We have managed to create an “Online Industry Family” over the past 15 years. The way people engage and treat each other during TES Affiliate Conferences is definitely very special and very unique.

How has the European Summit grown or changed to adapt to industry trends and attendee needs?

The TES Affiliate Conferences have always mainly relied on “word-of-mouth advertising” done by former attendees. As already mentioned, we started out with some 300 attendees in 2009. Then those 300 attendees brought in 100 of their industry friends, then we were already 400. Then those 400 decided to bring in another 100 attendees, for a total of 500. And this has been going on like that for the past 15 years. Until recently we spent next to nothing on paid advertising for our conferences.
Now that things are going well for us, we decided to finally also re-invest a part of our company’s income into paid advertising in order to attract an even larger and even more diversified crowd of attendees to our TES Affiliate Conferences. But this has happened, as mentioned before, only very recently.

Can you share some standout moments from past Summits that illustrate its impact on the industry?

The largest impact for me personally has actually made the year 2024. Our attendees always have a great time together and love each other very much. But only since 2024 our attendees actually refer to each other as “family” and to our TES Affiliate Conferences as “family gatherings”. This is very special to us, and this is also what makes us stand out between most of the other affiliate conferences, since this is extremely hard to replicate/copy.

Insights on the Affiliate Industry

Which sectors within the affiliate industry have seen the most significant growth recently, and what do you expect for the future?

I don’t really know. iGambling seems to be a still growing market. The nutraceuticals and self-help sectors seem to be doing well as well. But also the adult online and online dating industries seem to have stabilized after some ups and downs in the past. Currently the single largest trend is everything related to “Artificial Intelligence” for sure.

Networking and Collaboration

What networking opportunities can attendees expect, and how do you ensure these foster meaningful connections?

How does the Summit support first-time attendees in maximizing their experience and meeting potential partners?
For someone considering their first Summit, what can they expect, and how should they prepare?

Pfff… so many. First of all, attendees can already connect with each other via our very own “TES Mail” system which allows the attendees to email each other. Then attendees can also contact each other via the mailing system of our Whova networking mobile app. After that we will open a Telegram group for all the attendees to use approximately a week before the actual conference. This Telegram group is always a very popular way to meet and mingle before, during and after the actual conference itself. Then there will be a “meet market” on the first day where the attendees can already meet most of the sponsors.

And last but not least there will be “Speed Presentation” sessions taking place on the second and third day of the conference, where people can present themselves, what they are offering and what they are looking for to a larger audience. Last but not least: there are a large amount of Networking drinks, open bars to socialize, and entertainment to unwind at the end of the day. A perfect setting to informally get to know each other. This really works (especially for newbies) to feel right at home.

What role do you see collaboration playing in the future of the affiliate industry, and how does the Summit facilitate these connections?

You see, in my opinion, people – even in the Internet business – will only do so much business with each other without ever having met in person. I will buy a 10 Euro book or a 100 Euro pair of sneakers on the Internet. A TV for 1.000 Euro I would probably only order on the Internet from an absolutely trustworthy source. Advertising for 10.000 Euro – I would most likely at least have a video conference call with the receiver of my money. And if we speak 100.000 Euro or more – I definitely want to meet the person in real life first before I wire any money anywhere. Therefore in-person conferences are so important, and will never be replaced by virtual conferences.

TES Affiliate Conferences facilitate human connections by only and exclusively hosting in-person conferences with no virtual part to them whatsoever. Or just say, “TES Affiliate Conferences are all about forging and empowering inter-personal connections”.

Event Highlights and Future Direction

Are there any new features, speakers, or innovations planned for this year’s event that you’re especially excited about?

Well, we are currently working very hard on adding more and more new verticals to the conference. We are very excited to see how the end result will turn out in 2025 🙂

How do you envision the European Summit evolving in the next five years?

I foresee more and more attendees from more and more verticals joining us at our upcoming TES Affiliate Conferences which will then probably put us up there with the very largest and most important affiliate conferences out there.

Personal and Professional Insights

What’s the most valuable lesson you’ve learned from organizing one of Europe’s largest affiliate events?

Watch your reputation. You only have one, and that is all you have. Treat people as you want people to treat you. Stay fair, and do not screw people over. Sometimes do good without getting paid for it. What goes around, comes around. Something positive always comes back to you.

What advice would you give to new affiliates or entrepreneurs looking to break into the industry?

Come to our conferences and ask as many people as many questions as you can. Listen, take notes and learn from their mistakes, so that you can avoid them. As mentioned before, our TES Affiliate Conferences are “family reunions”, and you will not be able to find people willing to speak to you more openly at any other (affiliate) conference out there.

What are some qualities you think successful affiliates share, and how can industry events like the Summit help cultivate these?

Affiliates or not, I think successful people have the ability to gather a lot of information in a short period of time, and to draw the right conclusions from them. A lot of information that will be shared “under the radar” at our TES Affiliate Conferences will never make it into the news. Therefore it is important to speak to people directly. And that is just what the TES Affiliate Conferences facilitate. Open and personal two-way communication.

For the Future Attendees

What should potential attendees know about the European Summit that they might not expect?

That we are very different from any other affiliate conference out there. We are not an expo. There are no formal booths or stands at our conferences. People do not wear suits. We don’t get involved into superficial gadgets. Attendees at our conferences just show up to network, exchange information, make money and have a great time.

What tips do you have for attendees to make the most of their time at the Summit?

Just talk to people and ask them as many questions as you can. If they do not have the answer to your question, they will refer you to someone who does. Engage as much as possible with the other “family members” and create “meaningful relationships” instead of just “business contacts”. This will help out in the long run more than anything else in your business (and private) life.

Thank you, Andreas, for your time and see you soon at TES Seville in March 2025.

The Payments Group Teams Up with HubPeople

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The Payments Group Teams Up with HubPeople to Revolutionize Payment Options for Dating Subscriptions

The Payments Group (TPG), a global leader in payment solutions, has announced a groundbreaking partnership with HubPeople, the AI-driven software platform powering some of the world’s most popular dating apps and websites. Collectively serving over 100 million users worldwide, HubPeople will now offer cash payments for subscriptions through TPG’s award-winning CashtoCode service. This innovative approach enables users to make cash deposits at 550,000 retail locations globally, including convenience stores, petrol stations, and supermarkets.

This collaboration marks a significant milestone for HubPeople, which sought a payment provider capable of handling international transactions across multiple currencies. TPG’s system initially supports cash payments in 17 currencies, providing a seamless and reliable solution for a diverse global audience. Additionally, users can opt for TPG’s eVoucher system, a secure and user-friendly method akin to popular gift cards or digital vouchers.

Why Cash Matters in the Global Market

HubPeople’s platform caters to a vast and varied customer base, many of whom reside in regions where credit card usage remains limited. Cash remains the most widely used payment method globally, particularly in emerging markets like Latin America and countries such as Argentina, where digital payment adoption is still growing. The introduction of cash-based transactions ensures that even unbanked or cash-first users can access premium dating services conveniently and securely.

For customers prioritizing privacy and discretion—important considerations in the online dating sphere—CashtoCode offers an ideal solution. It allows users to subscribe without sharing sensitive financial information, providing a secure and confidential payment experience.

Leaders React to the Partnership

Nick Orton, a representative of HubPeople, expressed excitement about the partnership:
“This collaboration with TPG opens up a world of opportunities for our platform. By enabling cash payments for our brands, we’re unlocking access to a new segment of dating customers who will benefit from greater convenience and discretion.”

Jens Bader, TPG’s founder and CEO, highlighted the alignment between the companies’ goals:
“Cash remains one of the largest payment demographics globally, yet it’s often overlooked by digital services. With CashtoCode, we’re effectively adding 550,000 new payment points, making our solution perfect for the diverse and privacy-focused needs of dating app users.”

About The Payments Group

Based in Frankfurt, The Payments Group is a rapidly expanding fintech company specializing in prepaid and embedded financial solutions. Its portfolio includes Funanga AG, TWBS Ltd, Calida Financial Ltd, and Surfer Rosa Ltd. With a global presence, TPG connects online merchants to over 550,000 cash payment locations and an international network of prepaid card services.

As a vertically integrated e-Money provider, TPG is setting the stage to become a market leader in prepaid payment solutions. Its team of over 50 professionals is dedicated to offering secure, innovative, and user-friendly financial products to customers around the world.

About HubPeople

HubPeople Headquartered in the Isle of Man, HubPeople empowers businesses to create, launch, and grow profitable dating brands through its “Dating as a Service” platform. Its AI-powered infrastructure supports thousands of social networks and boasts unmatched user engagement, retention, and conversion rates.

HubPeople provides end-to-end services, including technical development, marketing, and 24/7 customer support in multiple languages. The company’s mission is to foster dynamic online communities where individuals can connect over shared interests, learn, and build meaningful relationships.

With this new payment option, HubPeople and TPG are poised to redefine how users access dating services globally, combining convenience, security, and accessibility. This partnership represents a forward-thinking approach to payments, addressing the needs of modern consumers in an increasingly connected world.

SEO Optimization for Beginners: A Hands-On Guide

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If you’re managing a WordPress site, you’ve probably heard of SEO, or Search Engine Optimization. But what does it really mean for your website? How can you use it to stand out in the vast ocean of online content and ensure your site gets the visibility it deserves?

The good news: SEO doesn’t have to be a mystery. By understanding a few core principles and making consistent improvements, you can transform your site into one that ranks well on Google and other search engines. Even better, these changes will often make your website more enjoyable for users too, a true win-win situation.

In this guide, we’ll break down SEO optimization for Beginners into actionable steps, giving you a clear path to better rankings and greater online success.


Why SEO Matters

At its core, SEO is about visibility. When someone searches for something relevant to your website, you want to appear on the first page of search results—ideally near the top. Why? Because studies show that the majority of users don’t look beyond the first few results. Without SEO, even the best content can go unnoticed.

SEO isn’t just about driving traffic; it’s about driving targeted traffic. By attracting people who are searching for exactly what you offer, you increase the likelihood of turning visitors into loyal followers, customers, or clients. Plus, good SEO enhances the user experience by making your site faster, more intuitive, and better organized.

In short, SEO is the bridge between your website and the audience you want to reach.


Step 1: Build a Strong Technical Foundation

Before diving into content and keywords, ensure your site’s technical setup is solid. A poorly performing website can hold back even the most brilliant content.

1.1 Choose Fast, Reliable Hosting

The speed of your website plays a significant role in how search engines rank it. If your site is slow to load, not only will visitors leave in frustration, but Google will also penalize you in search rankings.

Opt for a hosting provider known for performance and WordPress compatibility, such as Mojohost (Find more informatio about Mojohost VPS here). The provider should optimize your server for WordPress, ensuring fast load times and high reliability

1.2 Test and Improve Site Speed

Use tools like Google PageSpeed Insights or GTmetrix to measure your site’s speed and identify areas for improvement. Common recommendations include compressing images, reducing unnecessary plugins, and enabling caching. Tools like WP Rocket can help simplify this process.

1.3 Enable HTTPS

Security is not optional in today’s online landscape. HTTPS (indicated by the padlock icon in your browser) reassures visitors that your site is safe and encrypted. It’s also a ranking factor for Google. Enabling HTTPS is usually as simple as activating a free SSL certificate through your hosting provider.

1.4 Optimize for Mobile

With mobile devices accounting for over 70% of global web traffic, a mobile-friendly website is non-negotiable. Most modern WordPress themes are responsive by default, but don’t leave this to chance. Test your site using Google’s Mobile-Friendly Test to ensure everything looks great and functions smoothly on smaller screens.


Step 2: Craft Content That Ranks and Resonates

Content is the heart of SEO. High-quality, relevant content not only attracts search engines but also keeps visitors engaged.

2.1 Master Keyword Research

Keyword research is the foundation of effective content creation. Start by identifying the terms and phrases your target audience is searching for. Tools like Google Keyword Planner, Ahrefs, and Ubersuggest can provide valuable insights into popular search queries.

Avoid the temptation to target overly broad keywords. Instead, focus on long-tail keywords—specific phrases that are less competitive but more likely to attract the right audience.

2.2 Structure Your Content for Clarity

A clear and logical structure helps both users and search engines navigate your content. Break your text into sections with descriptive headings:

  • H1: Use for your main title (e.g., “The Ultimate Guide to WordPress SEO”).
  • H2 and H3: Use these for subheadings to divide your content into digestible chunks.

This approach not only improves readability but also signals to Google what your content is about.

2.3 Optimize Meta Titles and Descriptions

Meta titles and descriptions appear in search engine results and act as the first impression of your page. Make them count:

  • Include your main keyword naturally.
  • Keep titles under 60 characters and descriptions under 155 characters.
  • Make them compelling and relevant to entice clicks.

2.4 Focus on Value-Driven Content

Search engines reward content that provides value. This could mean answering common questions, solving a specific problem, or offering unique insights. A few tips:

  • Be concise: Use short paragraphs and bullet points where possible.
  • Use visuals: Images, charts, and videos make content more engaging.
  • Link internally: Guide readers to other relevant pages on your site to keep them engaged longer.

Step 3: Leverage the Power of SEO Plugins

WordPress offers a variety of plugins that simplify SEO management. While there are many options, these stand out for their functionality and ease of use:

3.1 Yoast SEO

This user-friendly plugin helps with meta tags, XML sitemaps, and readability analysis. It’s perfect for beginners and advanced users alike.

3.2 Rank Math

A strong alternative to Yoast, Rank Math offers advanced features like schema markup and a built-in keyword rank tracker.

3.3 Imagify

This plugin optimizes images by compressing their size without sacrificing quality, which can dramatically improve page load times.


Step 4: Build Authority Through Backlinks

Linkbuilding Think of backlinks as endorsements from other websites. High-quality backlinks from reputable sites signal to Google that your content is trustworthy and worth ranking.

4.1 How to Earn Backlinks

Guest Blogging: Write articles for blogs in your industry and include links back to your site.

Create Shareable Content: Publish unique resources, like infographics or in-depth guides, that others will want to link to.

Network: Build relationships with other site owners in your niche, collaboration often leads to mutual linking opportunities.

4.2 Avoid Spammy Practices

Never purchase backlinks or participate in link schemes. These shortcuts can harm your rankings and damage your reputation. Instead, focus on steady, organic link-building efforts. It is important to ensure that the linking websites are as relevant as possible to the content of your website. Sometimes less is more, linkbuilding is a long run, take your time!


Step 5: Monitor, Analyze, and Adapt

SEO is not a one-time task. It requires continuous monitoring and tweaking to stay ahead.

5.1 Track Your Performance

  • Use Google Analytics to understand your audience and how they interact with your site.
  • Check the Google Search Console to identify technical issues and track which keywords are driving traffic.

5.2 Refine Your Strategy

Tools like Ahrefs, SEMrush, and Screaming Frog offer deep insights into your site’s SEO performance and your competitors’ strategies. Use this data to refine your approach and identify new opportunities.


Conclusion: SEO for WordPress Is an Ongoing Journey

Optimizing your WordPress site for SEO can feel like a big undertaking, but the rewards are worth it. A faster, more visible, and user-friendly website not only improves your search rankings but also strengthens your brand.

Focus on the essentials: a solid technical setup, engaging content, and strategic link-building. With time and consistent effort, your WordPress site will climb the search rankings and deliver real value to your audience.

Don’t wait, start optimizing today, and watch your website’s potential unfold!

Why Eurorgazm Magazine deserves a spot on your radar

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Here’s the deal: there’s room—and demand—for a fresh, dynamic magazine that breaks boundaries.

For over two decades, Imob Traffic Ltd. has made waves in the adult industry, building strong partnerships with advertisers in dating and webcam markets. But as the industry evolved, so did we. Today, we’re venturing beyond our roots and embracing the broader world of digital creators.

The rise of content creators has reshaped the game. From the trailblazers on OnlyFans in the adult space to Twitch streamers dominating everything from casual “Just Chatting” streams to hardcore E-sports, we’ve witnessed an exciting convergence of industries that once seemed worlds apart.

At Eurorgazm, we see these blurred lines as opportunities. The overlaps between these sectors create endless potential for innovation and growth. We’re here to bridge the gap, fostering connections where others see boundaries.

Of course, challenges remain. A Twitch streamer, for example, might hesitate to explore partnerships with the adult industry, fearing the reputational risks of a wrong move. But Eurorgazm is all about creating a safe, informed space for professionals to find common ground and spark mutually beneficial collaborations.

The truth is, many streamers and gamers have already tapped into platforms like OnlyFans, adding new revenue streams to their portfolios. Eurorgazm celebrates this diversity and provides the tools to do it right.

Your One-Stop Source for European Trade Shows

Keeping up with events in the adult and mainstream digital spaces just got easier. Eurorgazm keeps you in the loop with the latest updates, exclusive coverage of past events, and an eye on the European market.

Our 2024–2025 event calendar is live and updated weekly. Whether it’s adult biz expos, E-sports tournaments, or meetups for content creators, we’ve got all the details you need to plan your next move.

Meet the Movers and Shakers of the Industry

Every week, we spotlight the visionaries shaping their fields. From legendary figures in the adult business to rising stars in gaming and streaming, Eurorgazm digs deep into their stories.

Our interviews highlight not just their professional achievements but also the personal journeys that brought them there. Expect insights, inspiration, and some surprising revelations.

So, Why Eurorgazm?

Because the industry needs a bold voice to challenge conventions, connect diverse communities, and spark innovation. Eurorgazm isn’t just another magazine—it’s the future of collaboration between industries that are thriving on creativity and adaptability.

Find us online at eurorgazm-magazine.com, or pick up our quarterly print edition. Want to see what we’re all about? Swing by MeetMarket Table 21 at TES Sevilla 2025 and grab your copy!

TES Affiliate Conferences Seville 2025

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The TES Affiliate Conferences have been among the most significant affiliate marketing events in Europe for over a decade. Each year, they attract an international elite from the affiliate marketing industry. The conferences are held twice a year: in March in Seville and in September in Prague. This conference has become an essential industry gathering, bringing together professionals from fields like online entertainment, e-commerce, and gaming to showcase the latest trends and developments.

Next Venue and Date

The next TES Affiliate Conference will be held from March 9-12, 2025, in Seville, Spain. With its inspiring setting and rich culture, Seville is the perfect environment for this renowned event. Additionally, the conference will take place in September 2025 in Prague, opening its doors once again in the second half of the year for top-level networking and exchange.

Program and Content

The four-day conference offers a diverse program:

  • Specialized Seminars: Industry experts share the latest trends and best practices in affiliate marketing.
  • Panel Discussions: Leading figures discuss challenges and opportunities in digital marketing.
  • Keynote Speeches: Inspiring speakers share their visions and experiences.
  • Networking Events: Participants forge valuable connections and explore new partnerships.

Panel Speakers and Special Guests

The European Summit TES places great emphasis on exclusive speakers who provide insightful ideas and innovative concepts. The selection process for speakers for the March event is currently underway. Interested experts can apply as speakers until February 21, 2025. The conference attracts a diverse group of attendees, including affiliates, publishers, advertisers, and tech providers. All attendees aim to expand their networks and discover the latest tools and techniques.

Exhibitors and Sponsors

The conference offers various sponsorship packages, ranging from Meet Market tables to extensive exhibition spaces. Alongside Eurorgazm Magazine, many leading brands will present their products and services to an international audience and foster exclusive partnerships.

The Minds Behind TES: Andreas and Walter

The conference was founded by Andreas and Walter, who have continuously developed it over the past decade. Both organizers are highly respected in the industry, and their dedication has transformed TES from a small regional event into an international industry highlight. With their tireless commitment and high standards, Andreas and Walter ensure that TES consistently exceeds expectations and sets new benchmarks each year.

Registration and Participation

Registration for the conference is available through the official website, offering various ticket options. In addition to general admission, TES provides sponsored affiliate tickets at reduced prices for qualified participants.

Conclusion

The TES Affiliate Conferences offer a unique opportunity to connect with industry leaders, discuss current trends, and gain valuable insights into affiliate marketing. The event in Seville is anticipated to be a highlight of the year, and with another conference in September in Prague, TES offers the best of both worlds: exclusive networking and an inspiring learning environment.

Finally, Eurorgazm Magazine will have its own booth at TES. At Meet Market Table MMT21, the magazine will showcase its latest content and offerings, giving industry professionals an opportunity to learn more about Eurorgazm’s role in the world of affiliate marketing. In Seville, Eurorgazm will also present the first print edition of the magazine.

Bruce – the face behind Adult Site Broker

An interview with Bruce Friedman, the Adult Site Broker

Bruce is a real legend in the Adult Industry and XBiz EXEC Awards 2025 Nominee “Community Figure of the year”.

Background and Experience

Can you share your journey into the adult website brokerage industry and what inspired you to start AdultSiteBroker.com?

I entered the adult space well over 20 years ago. At that time my first projects were paysites. I realized that side of the business wasn’t for me, but I loved the industry and the people I met. So, I started Adult B2B Marketing. That led to my other projects, Adult Business Consulting, and my main company, Adult Site Broker.

What unique challenges and opportunities have you encountered in this niche market?

I don’t think there’s enough room for that in one article (he laughs).

As you well know, not everyone in adult considers themselves a businessperson. So, the lack of professionalism from some of the people I dealt with used to surprise me. It doesn’t anymore. It is what it is. Fortunately, the new generation of site owners and operators are much more professional. But the simple act of getting people to fill out an online NDA (one minute at the most), sending me their financials, or replying to an email in a timely manner seems to be difficult for many.

I’ve come to realize that I can’t do business with everybody and that’s ok. The clients I do have are fantastic.

Industry Insights

How has the adult website market evolved over the past decade?

Ten years ago, there was still a lot of bitching and moaning about tube sites. Most of that has subsided. Tubes are here to stay. And I understand site owners being upset about stolen content. We have a zero-tolerance policy on piracy. We do not work with pirate sites.

Business Operations

Bruce - Adult Site Broker Could you walk us through the process of buying or selling an adult website through your platform Adult Site Broker?

It’s best explained on our website, but I’ll give you a quick recap.

When selling a site, I ask the owner to send me their profit and loss statement from the last 3 years. Based on that and other factors (like traffic if the site isn’t monetized), I come up with a valuation that is based on what the market will bear. If the owner agrees with my assessment, we draw up a broker agreement, and I get to work. We market the listing heavily on https://adultsitebroker.com, on our vast amount of social media, on our paid advertising channels, on our podcast, Adult Site Broker Talk, and on industry forums.

If someone wants to buy a site we’re listing, they will generally contact us and ask about it. They must fill out our NDA, and we will send the details. If the buyer likes the listing and makes an offer, either the seller accepts the offer or comes up with a counteroffer.

We also can act as a buyer’s broker as well, where we represent the buyer and find just what they’re looking for in a site.

There’s more to it than that, but that should give you a good idea.

What criteria do you consider when valuing an adult website or company?

We do not accept sites valued at 50,000 US Dollars or less. When acting as a buyer’s broker, the number is 100,000. The site must be legal with no stolen content, and the seller must verify that they own the site.

We also only list properties for which we believe there’s a market.

And we only work in the adult industry or related fields.

Client Relations

How do you ensure confidentiality and trust with your clients during transactions?

Keeping everything confidential is a must. I consider myself a professional, like a doctor or a lawyer, regarding confidentiality.

Our broker agreement has a confidentiality clause, and I stick by it. It has never been a problem.

Can you share a success story where your brokerage significantly impacted a client’s business?

There are many. The ones that I remember most are people looking to start another business and need the money from the sale. We’ve had many of those where we’ve sold their company.

Some others have sold their company in a very fast period. Sometimes it even surprises me.

Legal and Ethical Considerations

What legal challenges are unique to brokering adult websites, and how do you navigate them?

Confidentiality is a must of course, but we already talked about that.

The key to my job is to vet the seller to ensure no legal issues crop up.
And when there’s a problem, I always refer my clients to a good adult industry attorney.

How do you address ethical concerns within the adult entertainment industry?

It’s just like any other business. We’ve got the title “The Ethical Broker”. That speaks for itself. The website brokering industry isn’t usually known for its good ethics. We’ve changed that for the better.

Advice for Entrepreneurs

What common mistakes should be avoided when buying or selling an adult website?

There are many, but I’ll give you a few when selling.

Don’t let your business go down and then sell it. Keep your site updated and optimized. Nobody wants an outdated site. And along with that, keep your eye on the ball. Make sure you always keep a close watch on your numbers and make adjustments when needed.

When buying, make sure you make an offer that’s not for all you can afford. If that’s the case, you have nowhere to go if the seller counters your offer.

Podcast Origins and Purpose

What inspired you to start the Adult Site Broker Talk podcast?

I’m a former radio guy from way back and missed being on the air. Plus, it’s an excellent promotional vehicle. And it’s a way to give back to the industry. We do a lot of segments related to advocacy.

What were your initial goals for the podcast, and have they evolved over time?

Pretty much what I just said. And it’s all been realized. We just dropped our 230th episode.

Who is your target audience, and what unique value do you hope listeners gain from each episode?

Adult industry professionals and those who are interested in getting into the industry.

My goal is to inform people in our industry about what’s going on and what unique value certain companies offer.

Content and Guest Selection

How do you choose topics and guests for the podcast?

We try to vary our guest. Some are company owners with a unique offering. Some are creators. Some are OG’s in the industry.

Are there any particular themes or individuals you prioritize?

Definitely adult industry advocacy. We do a lot on free speech issues and political and religious attacks.

What are some of the most memorable or impactful interviews you’ve conducted so far? Why did they stand out?

I would say the ones I’ve done with FSC and OG’s like Brad Mitchell. We recently interviewed Solomon Friedman of Aylo. That will run next year. It took me 2 years to get him on (he laughs).

Podcast and Industry Impact

What impact do you think the podcast has on the adult industry as a whole?

I think it’s a positive one. The entire idea is to give back to the industry and I think we do that with every episode.

How has hosting this podcast influenced your role at AdultSiteBroker.com?

It’s a lot of work. But well worth it.

Do you find new clients or partners through the show?

Absolutely!

Challenges and Experiences

Are there any controversial topics or sensitive issues that have been difficult to cover on the show?

We interviewed one of Ron Jeremy’s victims. That was tough.

How do you handle those?

With sensitivity.

What skills have you developed as a podcast host that differ from those you use in website brokerage?

I think I already had those skills from interviewing professional athletes. It’s all about being able to listen.

Future Plans

Are there any dream guests you would love to have on the podcast?

Solomon Friedman was one. Steven from Grooby would be nice, but he keeps saying no (he laughs).

Personal Reflections on Podcasting

What do you personally enjoy most about hosting the podcast?

As you well know, I love to talk (he laughs). But seriously, I’m naturally curious. I love to ask questions. So it’s a lot of fun.

Do you have any favorite episodes or moments that you revisit?

There are so many that I wouldn’t want to leave anyone out. Cherie DeVille on my 200th episode was a lot of fun. She’s a blast!

Personal Perspective

What motivates you to continue working in this industry?

100% the people. There isn’t another group like them in the world.

How do you balance the professional and personal aspects of operating within the adult entertainment sector?

It’s not a problem. I’ve been doing it so long.

In a world without the internet, what job would you love to do?

I’d probably go back into sports announcing.

Thank you, Bruce, it is always a pleasure to talk to you and meet you in real life!

Ethical Considerations in Adult Gaming

The Importance of Content Moderation, User Consent, and Industry Standards

In recent years, the world of video games has changed dramatically. Along with this evolution, games featuring adult content, known as “adult games,” have also become more popular. These games are designed for an adult audience and often include themes ranging from erotic content to explicit depictions. Despite rising demand and a growing market, developers and the entire industry face various ethical challenges. Let’s take a closer look at three central aspects: content moderation, user consent, and industry standards.

Content Moderation: Balancing Creativity and Responsibility

Content moderation is a delicate issue, especially in an industry focused on freedom of expression and creativity. In adult games, where themes like eroticism, fantasy, and often even taboos are central, balancing creative expression with responsible representation is essential. This raises an important question: How far can artistic freedom go before it crosses moral or societal boundaries?
The challenge for developers is to create content that is authentic and entertaining, without conveying harmful or abusive messages. Content that glorifies violence or portrays sexism, as seen in some adult games, can not only damage the industry’s image but also spark ethical debates. Here, careful moderation of content can help mitigate or entirely avoid problematic portrayals.

Content Moderation: An Example with “Cyberpunk 2077”

Cyberpunk 2077 “Cyberpunk 2077” is not strictly an adult game, but it contains explicit content that is relevant to discussions of content moderation in adult media. The developers at CD Projekt Red included a variety of scenes that depict sexual content and explicit violence. These scenes were a topic of intense discussion from the start because they portray themes like body modification, violence, and sexuality in realistic and, at times, raw ways.
Content moderation in “Cyberpunk 2077” includes mechanisms that allow players to bypass certain content. For instance, the game has a feature that lets players disable nudity in the settings. This is an example of how players can filter out specific content, aligning with their personal preferences while also addressing ethical considerations. Allowing this kind of customization demonstrates how developers can strike a balance between artistic freedom and the needs of a diverse audience.

User Consent: An Essential Element in Adult Games

Another important ethical issue is user consent, which is central to adult games. Players should always have control over the types of content they see and experience. In many adult games, consent is indirectly managed through age ratings, but that alone is often insufficient. Especially in games with explicit scenes or interactive content involving sexual or violent themes, it is crucial that players remain in control and are fully prepared for all content.
Modern game developers increasingly use mechanisms that allow users to filter or skip specific content. A good example is the inclusion of warning notices before certain scenes, or options to skip offensive content. This transparency and respect for user consent not only builds player trust but also promotes a respectful approach to sensitive themes.

The Example of “Ladykiller in a Bind”

Ladykiller in a bind “Ladykiller in a Bind” is an interactive, narrative-based game that focuses mainly on romantic and sexual relationships. Developed by Christine Love, the game openly explores various aspects of sexuality and highlights themes like consent and communication. Since it emphasizes interpersonal relationships and erotic scenes, user consent is a core element of the game.
Unlike many other adult games that present explicit content, “Ladykiller in a Bind” uses a unique system: players can decide how intense the experience should be and receive clear warnings before each explicit scene. Additionally, the game includes regular prompts, allowing players to make choices that express their consent to certain actions or relationships. Through this, “Ladykiller in a Bind” fosters a respectful and conscious interaction, offering an experience that is both engaging and accessible to an adult audience.

Industry Standards: The Need for Shared Values and Guidelines

The development of industry standards in adult gaming is still in its early stages. However, it is essential for establishing a responsible and ethical foundation. Primarily, this involves determining what guidelines and values should guide the development of content. Without clear standards, developers can easily cross moral boundaries that may not be acceptable to players or society.
An important step toward an ethical foundation would be implementing mandatory age ratings and content warnings. Additionally, a self-regulation system within the developer community could ensure that sensitive topics are handled with appropriate care. Establishing these standards could help enhance the reputation of adult games as a creative and accepted form of entertainment, ensuring that both user needs and protections against harmful content are met.

Industry Standards: The Role of “Subverse” and Crowdfunding Projects

Subverse “Subverse” is another popular game, funded on the crowdfunding platform Kickstarter, which offers explicit content for an adult audience. The game combines elements of science fiction, role-playing, and erotic content. Because of its explicit depictions and the range of adult themes it addresses, “Subverse” has become a focal point in discussions on industry standards and ethics.
One ethical issue with “Subverse” and similar games is the responsibility to supporters and the broader gaming community. Since the game was crowdfunded, players’ expectations are particularly high. Developers face the challenge of creating content that is ethically responsible while respecting the supporters’ wishes. “Subverse” illustrates how the lack of established standards in adult gaming often leads to ethical gray areas. Developers depend on financial support from players who may want more explicit content, while the public at large may view certain portrayals critically.
To prevent similar situations in the future, it would be beneficial to create general guidelines for crowdfunding projects with explicit content. These could standardize requirements for depicting violence or sex and ensure age ratings, promoting a responsible and respectful approach to adult gaming content.

Additional Ethical Mechanisms and Potential Role Models

Another successful example of ethical mechanisms in adult gaming is the game “Dream Daddy: A Dad Dating Simulator.” Although it is not a typical adult game, it includes themes considered sensitive or personal, such as sexuality, parenthood, and identity. “Dream Daddy” stands out for its respectful handling of these topics, humorously and empathetically focusing on adult relationships. The developers managed to create a game that respects the diversity of human relationships and stands apart from other games in the genre through its ethical representation.
“Dream Daddy” shows that it is indeed possible to create games with adult themes that uphold principles of consent and respect. Games like this could serve as a model for a new generation of adult games, offering not only entertainment but also a respectful and progressive perspective on mature content.

Conclusion: The Future of Ethics in Adult Gaming

The ethical challenges in adult gaming require a combination of content moderation, user consent, and standardized guidelines. Games like “Cyberpunk 2077,” “Ladykiller in a Bind,” “Subverse,” and “Dream Daddy” illustrate the different approaches possible within this genre. While “Cyberpunk 2077” shows the importance of content settings, “Ladykiller in a Bind” highlights the need for strong user consent. Meanwhile, “Subverse” demonstrates the need for clearer industry standards, especially for crowdfunded adult games.
In the future, increased collaboration within the gaming industry could help develop ethical standards for adult games, ensuring that creativity and responsibility go hand in hand. Such standards could include mandatory age ratings, content warnings, and user consent mechanisms, fostering a safe and respectful gaming experience.

Eastern European Gaming Summit (EEGS) 2024

Eastern European Gaming Summit (EEGS) 2024 – A Comprehensive Overview

The Eastern European Gaming Summit (EEGS) is one of the most important events for the gaming and entertainment industry in Eastern Europe. This year’s conference will take place on November 27-28, 2024, at the Inter Expo Center in Sofia, Bulgaria. Over 400 participants from more than 25 countries are expected, including industry experts, representatives of major companies, and regulatory authorities. This year promises to be particularly exciting, with a strong focus on new trends and technologies like Big Data and AI.

What is the EEGS?

Over the years, EEGS has evolved into a central platform for discussing current trends and challenges in the gaming industry. The conference allows participants to gain valuable insights into regulatory developments, technological innovations, and market dynamics. Attendees can engage in direct conversations with experts, expand their networks, and stay informed about the latest developments in the gaming industry.

Key Topics and Program

The EEGS 2024 program is diverse and addresses many current industry topics:

  1. Regulations and Compliance – A core focus will be on the regulatory landscape in Europe. Experts will provide insights into new legislative developments and explore challenges and opportunities related to compliance and European standards.
  2. Technological Innovations – Artificial intelligence, blockchain, and big data are transforming the gaming world. EEGS offers sessions where new technologies are showcased and their applications in the gaming sector are discussed.
  3. Esports and Online Gaming – The markets for esports and online gaming are rapidly expanding. EEGS will cover current market developments and trends, particularly within Europe.
  4. Big Data, AI, and Affiliate Management – Of particular interest is the panel “Big Data, AI, and Custom Approaches: The Future of Affiliate Management.” Stefan Mühlbauer from Affpal will be one of the speakers. This panel will explore how data-driven strategies and personalized approaches are shaping the future of affiliate marketing. By leveraging Big Data and AI, custom affiliate solutions are being developed to drive long-term success.
  5. Workshops and Masterclasses – In addition to talks and panel discussions, hands-on workshops and masterclasses will be offered. Here, participants can dive deeper into specific topics in smaller groups and gain valuable knowledge for their daily work.

Networking and Business Opportunities

EEGS is not only a knowledge platform but also a valuable venue for building business relationships. The conference offers specially designed networking sessions and informal meetings, making it easier for participants to connect and initiate partnerships. For many companies, EEGS provides an opportunity to enter or strengthen their position in the Eastern European market.

Why is EEGS 2024 Particularly Relevant?

E-Sports With the rapid advancements in digitalization and technology, the gaming industry faces new challenges. EEGS 2024 offers an excellent opportunity to stay up-to-date. The topics range from regulatory issues and the integration of new technologies to expanding into new markets. This enables companies and individuals to stay informed and adapt their strategies to make the most of emerging opportunities.

EEGS is especially interesting for companies looking to enter or expand within the European market. The conference provides valuable insights into the region’s cultural and legal specifics and offers practical guidance for strategic alignment.

Who Should Attend?

EEGS is ideal for a broad range of professionals in the gaming and entertainment industry:

  • Gaming Developers and Publishers – Learn more about new technologies and market strategies.
  • Regulatory Authorities – Gain insights into technological advances and their importance for the industry.
  • Investors and Financial Services – Discover emerging market trends and business opportunities.
  • Affiliate Managers and Technology Providers – Discover new affiliate strategies, as showcased in the panel by Stefan Mühlbauer.

Conclusion

The Eastern European Gaming Summit 2024 promises to be a central event for the gaming industry. With a varied program that includes regulatory questions, innovative technologies, and in-depth insights into affiliate marketing, EEGS will provide valuable information for a wide range of industry players. With inspiring sessions, top speakers, and extensive networking opportunities, EEGS remains a must-attend event for anyone looking to stay successful in the dynamic world of gaming.

The OnlyFans Story – How It All Began

Over the last few years, OnlyFans has become a major name in the digital world. It’s sparked countless discussions, controversies, and success stories. The platform has also raised big questions about society, work, and social media. But how did OnlyFans actually start? Who came up with it, and what made it so successful? Let’s take a look at the beginnings and early development of OnlyFans, exploring how it grew into the influential platform we know today.

The Early Days: From Concept to Creation

OnlyFans was founded in 2016 by British entrepreneur Tim Stokely. Stokely already had experience in social media and online monetization, but he wanted to try something new. The idea behind OnlyFans was simple but groundbreaking: a platform where content creators could sell their content directly to fans, cutting out the middlemen. Fans could subscribe to their favorite creators for a monthly fee, giving them access to exclusive content. It was a unique approach that allowed creators to directly earn money from their followers, bypassing the need for ad revenue as their primary income source.

In its early days, OnlyFans was meant to be a place for all kinds of creators—fitness experts, artists, chefs, musicians, and more. It offered a way for fans to support creators they loved while getting access to special content in return. However, the platform was still relatively unknown in these early years, and it would take a few twists and turns before OnlyFans reached a wider audience.

What Made OnlyFans Different?

The direct payment model was a major part of what set OnlyFans apart from other platforms. Traditionally, creators on social media earned income indirectly, mainly through advertisements or sponsorships. This meant they often had to work with brands or meet certain advertising criteria to earn money, which limited what they could share. OnlyFans changed that by giving creators full control over their earnings and content. They could share whatever they wanted—whether it was tutorials, personalized messages, or other exclusive materials—and fans paid for direct access.

OnlyFans also allowed creators to set up additional fees for special content or private messages. This added more earning opportunities, making the platform very appealing for creators looking for financial independence and flexibility. Because of this, many creators saw OnlyFans as an exciting new way to make a living on their own terms.

The Turning Point: Erotic Content on OnlyFans

OnlyFans was originally open to all types of content. But early on, creators in the adult industry discovered the platform’s potential. Unlike other platforms, which often restricted or removed adult content, OnlyFans allowed these creators to share their work freely and profit directly from it. This was a significant shift for those in the adult industry, who had previously been limited to platforms that took a big cut of their earnings or banned explicit content entirely.

This development marked a turning point for OnlyFans. Soon, adult content became a core part of its identity, and it attracted a growing number of adult creators and their fans. On the one hand, this led to a huge surge in popularity for OnlyFans, bringing in high traffic and impressive revenue. On the other hand, it brought OnlyFans into the center of social debates about sexuality, online safety, and content regulation. Some people were concerned about the impact of such content, while others celebrated the platform as a safe space for adult creators.

The COVID-19 Boom

The COVID-19 pandemic was one more key moment in OnlyFans’ growth. During global lockdowns and economic uncertainty, many people lost their jobs or needed new ways to earn money. In this environment, OnlyFans saw an unprecedented increase in both creators and subscribers. With people staying at home and spending more time online, OnlyFans became a popular choice for those looking to make money or find unique content.

This boom in users and creators put OnlyFans into the media spotlight. Mainstream news outlets began covering the platform, which only boosted its visibility. People who had never heard of OnlyFans became curious, and a new wave of creators joined. In a short time, the platform went from being a niche site to a household name. The pandemic had effectively catapulted OnlyFans into mainstream awareness.

Social Debates and Controversies

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With its rapid rise to fame, OnlyFans also sparked important discussions about society, safety, and the future of online work. For many people, the platform symbolized empowerment and financial freedom. It gave creators a way to support themselves without needing traditional employment. Many saw this as a positive shift toward independence and self-determination.

But not everyone was happy with OnlyFans’ impact. Critics raised concerns about the platform’s effects on young people, questioning whether it normalized adult content too much. There were also worries about security and privacy. As more people joined, the risks of data leaks and exploitation increased, raising ethical questions about how safe the platform truly was.

Many began asking what responsibility platforms like OnlyFans have when it comes to protecting their users. Should OnlyFans do more to regulate content? Should it provide additional safeguards? These questions remain topics of debate, and the answers are still evolving as OnlyFans grows.

A Diverse Platform? OnlyFans’ Efforts to Expand

Although OnlyFans gained fame mainly through adult content, it has made efforts to attract a broader range of creators. To secure a more stable future and address some of the criticisms, OnlyFans has encouraged creators from other industries to join, like musicians, fitness trainers, chefs, and visual artists. The platform wants to be seen as a space for all types of content creators, not just those focused on adult material.

To achieve this, OnlyFans has introduced new features, like tipping options, livestreams, and the ability to post free content for wider reach. These changes are designed to make OnlyFans more appealing for creators across all fields, helping it establish a reputation beyond its current image. Whether this strategy will work in the long term remains to be seen, but it’s clear that OnlyFans is trying to adapt to the shifting digital landscape.

Looking Ahead: The Future of OnlyFans

Today, OnlyFans has millions of creators and subscribers. It’s secured a place in the world of social media and online platforms, but its future remains a bit uncertain. With ongoing social debates, safety concerns, and its attempts to broaden its user base, OnlyFans faces both opportunities and challenges.

The platform’s journey shows how quickly the digital world can change. A simple idea can turn into a global phenomenon, reshaping how people view work, social media, and online relationships. As OnlyFans continues to evolve, its impact on creators, fans, and society will undoubtedly keep people talking. In the coming years, we’ll see if OnlyFans can keep its momentum, adjust to new challenges, and shape the future of online content creation.

The Twitch Story – How it all began

Twitch is everywhere now, but its story? That’s something most people don’t know. It all began with a pretty wild idea in 2007. Justin Kan and his friend Emmett Shear decided to launch an experimental site called Justin.tv. And the concept? Justin would stream his entire life online, 24/7. Crazy, right? This “lifecasting” was brand new, and people couldn’t look away.

From Justin’s Life to Streaming for All

At first, it was just Justin broadcasting his daily routine, like a live reality show. Viewers could watch him grab coffee, work, hang out with friends — literally everything. It was raw, unscripted, and totally captivating. As Justin’s livestream got more popular, he and Emmett realized something: people were loving the idea of live, unfiltered moments. But they wanted more. It wasn’t just Justin’s life they were interested in; it was the idea of streaming anyone’s life or passions.

So, Justin.tv opened up for everyone to create their own live channels. And here’s where things took off. People started streaming everything — music, art, cooking, and yes, gaming. Gaming content began to dominate, building a whole new audience of fans who wanted to watch, play, and discuss games live. Soon enough, Justin.tv’s biggest draw was gaming, and it wasn’t just a niche interest anymore. The community was growing fast.

The Gaming Revolution on Justin.tv

It became obvious that gaming wasn’t just “part” of Justin.tv — it was turning into the main event. This was something brand new: fans watching each other play games, with live commentary, real-time reactions, and an audience that could actually interact with the streamers. Viewers could type messages, ask questions, and get shoutouts right then and there. It wasn’t just passive viewing; it was interactive entertainment.

Justin and Emmett saw the potential and made a bold move. In 2011, they created a separate platform just for gaming streams: Twitch.tv. The name “Twitch” was a nod to the quick reflexes often needed in video games. This wasn’t just a new website; it was a dedicated space for the growing gaming community.

Twitch Takes Over: The Go-To Platform for Gamers

The beginning of Twitch Twitch quickly became a massive hit. Gamers flocked to the platform to stream titles like League of Legends, StarCraft II, Minecraft, and Dota 2. Twitch wasn’t just a place to watch gameplay; it was a community where fans could follow their favorite streamers, interact in the chat, and build friendships with other viewers. Soon, Twitch started streaming e-sports tournaments and big gaming events, attracting even more fans.

By 2013, Twitch was hosting millions of viewers every month. And they weren’t just watching; they were tuning in for hours, engaging in live chats, and supporting their favorite streamers with donations and subscriptions. Twitch became the ultimate hub for gamers and gaming culture, and the numbers kept growing.

The Amazon Acquisition: Twitch Levels Up

Twitch was now one of the fastest-growing websites in the world, and big companies started noticing. In 2014, Amazon bought Twitch for nearly $1 billion. That’s right — Amazon saw the potential and wanted in. And with Amazon’s support, Twitch had the resources to go even bigger.

With Amazon came better infrastructure, expanded tech, and new perks. One of the coolest perks? Twitch Prime (now known as Prime Gaming), which gave Amazon Prime members free monthly subscriptions, in-game loot, and other bonuses on Twitch. Suddenly, it wasn’t just about watching streams; fans could actively support their favorite streamers in a new way. Amazon’s involvement allowed Twitch to push the boundaries even further, improving its quality and scaling up its features to handle a rapidly growing user base.

Twitch Expands Beyond Gaming

But Twitch didn’t stop at gaming. While it will always be known as the ultimate gaming platform, it started welcoming all sorts of content. Creative channels began popping up, where artists, musicians, and cooks could stream their work and interact with fans in real time. People could watch painters complete masterpieces, musicians jam, and chefs whip up dishes while chatting with viewers.

Then came the “Just Chatting” category, a game-changer. It was a space where streamers could talk directly to their fans without focusing on a specific game or activity. Just Chatting became a massive hit, especially as more influencers and celebrities joined Twitch to connect with audiences in a laid-back, personal way. Now, people stream all kinds of things — from talk shows and fitness workouts to Q&A sessions and just hanging out.

The Impact on Pop Culture

Twitch became more than a streaming site. It turned into a cultural phenomenon. Streamers like Ninja, Pokimane, and Shroud became household names, attracting millions of followers and even collaborating with major brands and companies. Events like TwitchCon brought fans and streamers together in real life, celebrating everything Twitch has to offer. Twitch also became a place where gaming companies, e-sports teams, and sponsors gathered to reach the highly engaged gaming audience directly.

The platform’s unique culture, with terms like “subs,” “emotes,” “raids,” and “bits,” has become part of internet slang. Fans don’t just watch passively; they chat, send virtual gifts, and become part of a community. Streamers often have loyal fan bases who tune in daily, showing that Twitch isn’t just about content — it’s about building real connections.

Twitch Today and the Future

Today, Twitch is a major player in the entertainment world. It has millions of active daily users who spend hours on the site, not only watching but interacting. It has shifted from being just a gaming platform to becoming a space for all kinds of live-streamed experiences. The platform has set a new standard for live content, showing just how powerful real-time interaction can be.

And the future? Twitch is expected to keep growing, pushing the boundaries of live entertainment even further. As it continues to evolve, Twitch remains at the forefront of digital culture, influencing how we interact online. What started as a quirky lifelog experiment has turned into a powerhouse, reshaping the entertainment landscape and bringing people together through shared interests.

Twitch isn’t just a website — it’s a community, a movement, and a way for fans and creators to connect like never before. And that’s what makes it so powerful.